Sponsors
GE598AY2- Spring '08 Course Schedule
Rm. 215 Transportation Building
This class provides students with significant experiential learning about market and product development for underserved and poor customer populations. The students will learn and use principles of marketing, cost accounting, project finance, engineering development, manufacturing development and new product development to develop marketable and profitable new product/service concepts and prototypes suitable for subsistence marketplaces. (4 credit hrs).
Prerequisites
Part 1 & 2 (Fall '07): http://www.business.uiuc.edu/~madhuv/submktcoursemainpage.html GE 598AY1 or BADM590MAV
Required texts
Ulrich, K. & S. D. Eppinger, Product Design & Development, 4th Edition, Irwin/McGraw-Hill, 2007.
Prahalad, C.K. The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits. Upper Saddle River, NJ: Wharton School Publishing, 2005.
Schumacher, E.F., Small Is Beautiful: Economics As If People Mattered. London: Blond & Briggs Ltd., 1973.
Grading:
Case study presentations 20%, homework assignments 20%, and a group term project (60%). Term projects deal with the design and development (including prototyping and market testing) of new product concepts suitable for a subsistence marketplace based on the students’ marketing research.
Detailed Schedule
Part 3 – Product Design & Development Basics
The aim of this part of the course is to learn a systematic and structured approach for developing products and services for subsistence marketplaces. This will include conceptual design, system (architectural) design, detailed design, cost modeling and testing & prototyping methods. In addition, it includes writing project mission statements, business plans, and other related topics at the intersection of business and engineering.
| Week | Schedule & Reading Assignments | Lecture Notes |
|
Week 1 Monday 14 Jan. 08 |
Introduction to the course Trip Brief Mission Statements & Business Plans Project & Team Management Deep Dive Video (ABC News Special Report) Reading assignment: How to Write a Great Business Plan, HBR article
|
Lecture 1 |
|
Week 2 Monday 21 Jan. 08 |
No Class – ML King Holiday |
|
|
Week 3 Monday 28 Jan. 08 |
Topics Covered: BOP Product Design Processes Deep Listening Methodologies Appropriate technology
Reading assignments: Donaldson, K., “Product Design in Less Industrialized Economies: Constraints & opportunities in Kenya,” Res. Eng. Design, 2006. TEAM 1 Green et al. “Frontier Design: A product usage context method, Proceedings of the ASME. Philadelphia, PA., Sept. 10-13, 2006. TEAM 2 Rodriguez et al. (2006), “Gaining insight into unfamiliar contexts: A design toolbox as input for using role-play techniques,” Interacting with Computers, 18(2006) pp. 956-976. TEAM 3
1-page Business Plan & Project Schedule Due
|
Lecture 2 |
|
Week 4 Monday 4 Feb. 08 |
Topics Covered: Establishing Engineering Specifications Concept Generation & Selection Prototyping Methods
Reading assignments: Hauser, J., Clausing, D. (1988), “The House of Quality," Harvard Business Review, May-Jun. 1988. TEAM 2 Hargadon, A., Sutton, R. (2000), “Building and Innovation Factory,” Harvard Business Review, May-Jun 2000. pp. 157-166. TEAM 3 Stone, R., Wood, K., Crawford, R. (2000), “A heuristic method for identifying modules for product architectures,” Design Studies, 21(1), 2000, pp. 5-31. TEAM 1
|
Lecture 3 |
|
Week 5 Monday 11 Feb. 08 |
Topics Covered: Design Exercises for BOP Homework assignment on BOP product search Due Faculty Consulting & Team Meetings |
|
|
Week 6 Monday 18 Feb. 08 |
Topics Covered: Material Selection & Manufacturing Processes & DFMA
Reading assignment: Ashby, M. Johnson, K. (2003), “The Art of Materials Selection,” Materials Today, December 2003. DFMA - chapter 11, Ulrich & Eppinger, 2007.
|
|
|
Week 7 Monday 25 Feb. 08 |
Topics Covered: Financial Modeling Robust Design
Reading assignment: Taguchi, J., Clausing, D. (1990), “Robust Quality,” Harvard Business Review, Jan-Feb 1990. Handouts
Faculty Consulting & Team Meetings
Conceptual Design Due – written report
|
Part 4 – Product Design & Development – BOP Case Studies
The aim of this module is to enforce the basics learnt in part 3 with design case studies in various BOP contexts. In addition, several guest speakers will share their views and design experiences for BOP product development. Finally, major portion of class time is used to coach students on their team projects.
| Week | Schedule & Reading Assignments | Notes |
|
Week 8 Monday 3 Mar. 08 |
Guest speaker 1- Patrick Walsh, UIUC Physics student Faculty Consulting & Team Meeting --- Prof. Madhu Viswanathan
|
|
|
Week 9 Monday 10 Mar. 08 |
Midterm Presentations Faculty Consulting & Team Meeting
|
|
|
Week 10 Monday 17 Mar. 08 |
No Class - Spring Break |
|
|
Week 11 Monday 24 Mar. 08 |
Assignment - Case 1 – ApproTEC Kenya (TEAM 1) Faculty Consulting & Team Meeting
|
|
|
Week 12 Monday 31 Mar. 08 |
Assignment - Case 2 – CEMEX Housing (TEAM 2) Faculty Consulting & Team Meeting
Detailed Design Due – written report
|
|
|
Week 13 Monday 7 Apr. 08 |
Guest speaker 2- Eng. w/o Boarders Faculty Consulting & Team Meeting Assignment - Case 3 – Kinkajou Project (TEAM 3)
Financial Modeling & Manufacturing Plan Due – written report
|
|
|
Week 14 Monday 14 Apr. 08 |
Guest speaker 3- TBD Case 4 – Disacare Case Case 5 – Sugarcane Charcoal in Haiti Faculty Consulting & Team Meeting
|
|
|
Week 15 Monday 21 Apr. 08 |
Wrap up Faculty Consulting & Team Meeting Peer Evaluation
|
|
|
Week 16 Monday 28 Apr. 08 |
Final Presentations Final Reports, Prototypes, Business & Manufacturing Plans Due |
Team assignments for weeks 3 and 4:
Each team is assigned a paper to read and present in class. About 30 minute presentation. Every one is encouraged to read all papers assigned for the class period, but at a minimum they must read carefully the paper they are assigned to present. No written reports are required.
Case assignments:
Each team is assigned to present a single case study. The other teams are required to read these case studies (although they are not presenting it) in order to carry a meaningful discussion of the case in class. A one page write-up is required form each team except the presenting team. Each team is required to address the following: needs assessment (specific need being served, and relevant consumer behavior), technology appropriateness (why is the technology appropriate & how does it work, suggestions for improvements), engineering issues, product design, industrial design, manufacturing technology, recommendations for design & development for subsistence marketplaces, and specific lessons learnt for group project.